In this Agreement the following words and expressions shall have the following meanings:

“we / us” means wildweb-designs.com
“client content” collectively refers to video, illustrations, photographic and textual content provided by the Client.
“downtime” means any service interruption in the availability to visitors of the Website;
“intellectual property rights” means patents, trademarks, design rights, applications for any of the foregoing, copyright, topography rights, database rights, rights in know-how, trade or business names and other similar rights or obligations, whether registrable or not in any country;
“IP address” stands for internet protocol address which is the numeric address for the server;
“ISP” stands for internet service provider;
“server” means the computer server equipment operated by the Supplier in connection with the provision of the Services;
“the Services” means web hosting, email and any other services or facilities provided by the Supplier as outlined in this Agreement;
“spam” means sending unsolicited and/or bulk emails;
“virus” means a computer programme that copies itself or is copied to other storage media, including without limitation magnetic tape cassettes, memory chips, electronic cartridges, optical discs and magnetic discs, and destroys, alters or corrupts data, causes damage to the user’s files or creates a nuisance or annoyance to the user and includes without limitation computer programs commonly referred to as “worms” or “Trojan horses”;
“visitor” means a third party who has accessed the Website;
“the Website” means the client’s website
“Business Day” means a day other than a Saturday, Sunday, or a day that is generally recognised as a public holiday.
“Support Services” means commercially reasonable technical support and assistance to maintain and update the Work Product.
“Website Management” means the monthly management and maintenance of the Website.

We shall use its reasonable endeavors to make the server and their Services available to the Client 99.9% of the time but because the Services are provided by means of computer and telecommunications systems, we makes no warranties or representations that the Service will be uninterrupted or error-free and we shall not, in any event, be liable for interruptions of Service or downtime of the server.

We shall not be held liable for any lost of income and or any financial implication server downtime may cause

Designing and re-designing of website and or graphics, monthly website management and hosting fees are non-refundable meaning all fees are non-refundable.

The Website and use of the Services may be used for lawful purposes only

The Client may not submit, publish or display any content that breaches any law, statute or regulation.

In particular the Client agrees not to:

• use the Services or the Website in any way to send unsolicited commercial email or “spam”, or any similar abuse of the Services;
• send email or any type of electronic message with the intention or result of affecting the performance of any computer facilities;
• publish, post, distribute or disseminate defamatory, obscene, indecent or other unlawful material or information, or any material or information which infringes any intellectual property rights, via the Services or on the Website;
• threaten, abuse, disrupt or otherwise violate the rights (including rights of privacy and publicity) of others;
• engage in illegal or unlawful activities through the Services or via the Website;
• make available or upload files to the Website or to the Services that the Client knows contain a virus, worm, Trojan or corrupt data; or
• obtain or attempt to obtain access, through whatever means, to areas of the Supplier’s network or the Services which are identified as restricted or confidential.

The Client agrees to allow us to use the Clients name and website for company promotions, online portfolio, past clients list, on social media, in print material, etc. for advertising and promoting WildWebDesigns.com services to other companies.

In terms of Social Media Marketing and paid advertising the following services are provided

• SEO – Search Engine Optimization
• SOCIAL MEDIA MARKETING – Facebook, Twitter, Instagram
• GOOGLE ADWORDS – Online Advertising Platform

We are an independent contractor hired to provide outsourced digital marketing and lead generation services on a monthly basis.   Our services includes the planning, implementing, and overseeing of your brand’s social media strategy to achieve specific marketing and business goals. It requires a structured approach to create, curate, and distribute content across various social media platforms, engage with the audience, analyze performance metrics, and make data-driven adjustments.

Strategy Development:

• Defining clear objectives and goals for social media marketing (e.g., brand awareness, lead generation, customer engagement).
• Identifying the target audience and their preferences.
• Selecting the most appropriate social media platforms for the brand.

Content Creation and Curation:

• Developing a content calendar outlining what, when, and where content will be posted.
• Creating high-quality, engaging content (e.g., text, images, videos, infographics) tailored to each platform.
• Curating and sharing relevant third-party content to provide value to the audience.

Community Engagement:

• Monitoring social media channels for mentions, comments, and messages.
• Responding promptly to inquiries, comments, and messages.
• Encouraging and facilitating user-generated content and community participation.

Paid Advertising:

• Running targeted paid advertising campaigns on social media platforms (e.g., Facebook Ads, Instagram Ads, Twitter Ads).
• Setting budgets, defining ad objectives, and optimizing ad performance.

Analytics and Performance Tracking:

• Monitoring key performance metrics (e.g., engagement rates, reach, clicks, conversions).
• Using social media analytics tools to gain insights into what’s working and what needs improvement.
• Adjusting strategies based on data and performance trends.

Social Media Advertising:

• Developing and managing paid advertising campaigns on social media platforms.
• Setting targeting parameters to reach the desired audience.
• A/B testing ad creatives and optimizing campaigns for better results.

Content Scheduling and Automation:

• Using social media management tools to schedule posts in advance.
• Automating routine tasks like posting and monitoring.
• Ensuring a consistent posting schedule.

Brand Monitoring and Reputation Management:

• Keeping an eye on brand mentions and sentiment on social media.
• Addressing any negative feedback or issues promptly and professionally.

Compliance and Legal Considerations:

• Ensuring that all social media content and advertising comply with relevant regulations and guidelines.
• Handling copyright and intellectual property issues.

Trend Analysis and Adaptation:

• Staying updated on social media trends, algorithm changes, and emerging platforms.
• Adapting strategies to leverage new opportunities and address challenges.

Reporting and Analysis:

• Generating monthly reports that demonstrate the impact of social media efforts on business objectives.

Effective social media marketing management requires a deep understanding of social platforms, audience behaviour, and the ability to craft compelling content. It also demands flexibility and the capacity to adapt to changing trends and technologies in the ever-evolving social media landscape.

SEO (Search Engine Optimization):

SEO (Search Engine Optimization) management involves a set of strategies and activities aimed at improving a website’s visibility and ranking on search engines like Google, Bing, and Yahoo. Effective SEO management requires ongoing efforts to keep up with search engine algorithm changes and industry trends.

• Monitoring keyword rankings and making adjustments to improve search engine visibility.
• Updating meta tags, headers, and other on-page SEO elements.
• Creating and submitting XML sitemaps to search engines.

Keyword Research and Analysis:

• Continuously researching relevant keywords and phrases that users are searching for.
• Analyzing keyword competition and search volume to target the most valuable terms.

On-Page SEO:

• Optimizing individual web pages for target keywords.
• Creating high-quality, keyword-rich content.
• Using proper HTML tags (e.g., title tags, meta descriptions, headers) to structure content for search engines.
• Optimizing images and multimedia elements.
• Ensuring mobile-friendliness and responsive design.

Technical SEO:

• Regularly auditing the website for technical issues that may impact SEO.
• Addressing crawl errors, broken links, duplicate content, and other technical issues.
• Optimizing website speed and performance.
• Implementing schema markup to enhance search results (e.g., rich snippets).

Off-Page SEO:

• Building high-quality backlinks from reputable websites.
• Managing online citations and business listings (local SEO).
• Monitoring and managing online reviews and reputation.

Content Strategy:

• Developing a content strategy that aligns with user intent and SEO goals.
• Creating fresh, valuable, and engaging content on a regular basis.
• Using content marketing to attract natural backlinks.

User Experience (UX):

• Ensuring a positive user experience, as it indirectly impacts SEO.
• Improving website navigation and usability.
• Reducing bounce rates and increasing user engagement.

Analytics and Performance Tracking:

• Monitoring website traffic and user behavior using tools like Google Analytics.
• Tracking key performance indicators (KPIs) such as organic traffic, conversion rates, and rankings.
• Adjusting strategies based on data and performance trends.

Competitor Analysis:

• Keeping an eye on competitors’ SEO strategies and rankings.
• Identifying opportunities to outperform competitors in search results.

Algorithm Updates:

• Staying informed about search engine algorithm updates.
• Adapting SEO strategies to align with changes in search engine ranking factors.

Local SEO:

• Optimizing for local search by managing Google My Business listings and local directories.
• Encouraging customer reviews and ratings.

International SEO (if applicable):

• Expanding SEO efforts to target international audiences with geolocation and language-specific optimizations.

SEO Audits:

• Conducting regular SEO audits to identify areas for improvement and track progress.

SEO management is an ongoing process that requires constant attention and adaptation. It’s essential for businesses and website owners looking to maintain and improve their organic search visibility and drive relevant traffic to their websites.

CLIENT ACKNOWLEDGE

WildWebDesigns.com SEO has no control over the policies of search engines with respect to the type of sites and/or content that they accept now or in the future. The Client’s website may be excluded from any directory or search engine at any time at the sole discretion of the search engine or directory.

Due to the competitiveness of some keywords/phrases, ongoing changes in search engine ranking algorithms, and other competitive factors, WildWebDesigns.com SEO does not guarantee #1 positions or consistent top 10 positions for any particular keyword, phrase, or search term.

Google has been known to hinder the rankings of new websites (or pages) until they have proven their viability to exist for more than 6 months. This is referred to as the “Google Sandbox”. WildWebDesigns.com SEO assumes no liability for ranking/traffic/indexing issues related to Google Sandbox penalties.

Occasionally, search engines will drop listings for no apparent or predictable reason. Often, the listing will reappear without any additional SEO. Should a listing be dropped during the SEO campaign and does not reappear within 30 days of campaign completion, WildWebDesigns.com SEO will re-optimize the website/page based on the current policies of the search engine in question.

Some search directories offer expedited listing services for a fee. If the Client wishes to engage in said expedited listing services (e.g., paid directories), the Client is responsible for all paid for inclusion or expedited service fees.

A Facebook Ad budget is the amount of money you want to spend on showing people your ads, generate “likes” and brand awareness. It’s also a cost control tool and is excluded from the monthly management fee.

Google AdWords’ pay per click is excluded from the monthly management fee.